This is one of the Duck and Cover public service announcement ads that were aired throughout the 1950 during the cold war era.
In Pic #1. Members of the coyote family are watching TV on a rainy August morning in 1960. When the commercial came on, Jed expressed concern of the possibility of an actual attack someday. Al assured the family that if such an eveny t were to take place, the small community of Duran, New Mexico where they live would not be a target. In that pic, Daddy Al is shown on the left, and oldest son Jed is on the right.
Pic #2, has the commercial without the family conversation.
Pics #3, #4, #5 and #6 have segments of the soundtrack that go with those parts of the commercial.
Pics #7 through #12 are larger images for better viewing.