Bandai Namco Entertainment is a wholly owned subsidiary of Bandai Namco Holdings (BNHD) and specializes in management and sales of video games and other related entertainment products, while its Bandai Namco Studios subsidiaries specialize in the development of these products. It is the core company of Bandai Namco Group's Content Strategic Business Unit (Content SBU).
Bandai Namco Entertainment is the result of a merger in March 2006 between the video game development divisions of Bandai and Namco, in which the former's video game division was absorbed into the latter's. Originally referred to as Namco Bandai Games, the company was renamed as Bandai Namco Games in January 2014. In April 2015, Bandai Namco Holdings changed its gaming division name from Bandai Namco Games to Bandai Namco Entertainment.
In addition to its core publisher operations in Japan, Bandai Namco Entertainment publishes content worldwide through different entities. Bandai Namco Games America handles publishing across North America; Bandai Namco Games Europe handles publishing across Europe; Bandai Namco Games Asia handles publishing across Asia (except Japan); Bandai Namco Games Australia and Bandai Namco Games New Zealand handle publishing in Oceania. The company has its headquarters in Shinagawa, Tokyo.
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