First, I was doing that fursuit maker meme thing where you draw your character in various fursuit makers' styles. I did phoenixwolfsuits naturally first, and I really liked the doodle I did for her style, so I decided to make it into a badge. Naturally, I got carried away and did some digital painting.
Second, I thought of a neat idea. Why not put who made your fursuit on your badge? That way people can figure out who made your fursuit on your badge without having to ask you.
I also think if I got my current Alex head remade, he'd look more-or-less similar to this. And that makes me really excited because he looks super cute this way. And I do plan on it at some point to get him remade by Phoenixwolf.