Despite being born to a long line of martial artists, Launch discovered a different caste of beetles who made strong use of their natural abilities to send their opponents flying rather than engage in light, rapid combat. Breaking away from tradition, Launch devoted himself to being a strength trainer, eager to show how people could build usable muscle. He also hates bullies, especially those that try to use numbers against a single victim, and has more than once sent some to the hospital.
Even though his horn looks dangerous, his true strength is in his limbs. The black bands on his wrists and ankles are actually weights, and if they come off, his punches and kicks are guaranteed to hurt.