Taking a play from the DnD book, Gods in this world have a portfolio. One of the thing's includes Maxim's God's portfolio is fabulous hair. A repost of the relevant lore:
Maxim's order spend the majority of their childhood locked up in their version of a convent. There they get a basic education with an emphasis on Ethics, Law, and Combat. Their God's got a penchant for beautiful hair, so hair care is part of the curriculum, and students of the order spend much time styling each other's beautiful locks in their off-time. They sit in long lines trying different hairstyles, as a common team building exercise and/or social event around campfires. After decades of fighting evil and retirement comes around, those who don't go back to teach new members of the order often become barbers and stylists.
Also guess the reference pic. Protip: It's pretty obvious if you've played the game, which I wager many of you have.