Was a bit taken aback by how much I really liked this idea when I first read it. I felt targeted, almost. What if we just stopped pretending we cared about health or looks? It's really easy to just give in, to stop caring or pretending to care. No hypnosis here, no blackmail or force or trickery - just admitting to not care about being big, to admit to enjoying it, to be honest about loving the feel of that big, round, fat belly.