The premise, is sort of an amusing reversal of those old Subway ads where that Jared guy ate a bunch of sandwiches and lost all that weight, and holds up huge pants. This guy, went to his favorite pizza place, and is showing you all just how much their pizza has helped him GAIN a ton of weight, by holding up his tiny, once fitting jeans. If weight gain is your goal, just buy a ton of pizza, wings, pretzels, and other short order food at this store, you'll be gaining weight in no time!