For demand gen leaders selling an enterprise level product that need to engage prospects at target accounts, Primer is the targeting platform that lets them identify and reach as many real decision-makers as possible across channels. This ICP marketing strategy maximizes revenue for B2B companies, enabling them to reach their highest-value prospects across all channels, including outbound, paid social, and direct mail. https://www.sayprimer.com/blog/ideal-customer-profile-f...
