So here is a rather cute 2020 Christmas ad that's was shown in the UK, featuring characters that have been popular over there for the past several years.
Mainly I wanted to share this ad because it's cute, we're near the holiday season, and the hedgehog in the ad is really cute. So here ya go!
On to my comments about 'woke' ads. First off, Kevin the Carrot strikes me as Aldi's way of brand-building with a simple, widely accepted message during the holidays. And that perfectly fine. But the Kmart dress ad referenced in the Sky News clip above, to me, is just WTF. I get it. Wokeness is popular at the moment. But, while I'm one of those people who could create a sentence-long pronoun to describe myself, just "man" or "male" will suffice. Or "gay man" if you want to be more inclusive, though that doesn't fully describe me. But why would I want or need the full description anyway?
If Kmart wants to sell dresses to the queens (I'm assuming that the ad is about dresses), that's perfectly okay. But maybe I missed something in my business education. I thought the idea was to sell products. So in my thinking, you'd want to advertise dresses to women, who let's be honest here, comprise about 90% of people who buy dresses. Why advertise to the 2% of buyers, when you can target the 90% of buyers, and make more sales and more money? Not that you'd be excluding the queens, or anyone else. But they're not your primary audience.
I'm a working class dude. I have no problem with wokeness, as it relates to people being accepted for who they are. But when wokeness meets reality, reality is going to win. And companies who advertise to their primary customers are going to win.
My generation's thing was "random acts of kindness" or put another way, don't be assholes to each other. Okay, fair enough. But in reality, there are still, and always will be assholes in this world. And the companies who targeted actual, average people, rather than what we called the 'whiney' crowd, won.
