Repeat after me. Sex does not sell. Sex does not sell. Sex does not sell. Sex does not sell.
I keep running into this and I keep having to refute it, so I think I'm just going to quote myself from the last time I felt the urge to comment on this. Beware. Rant.
Firstly, I'm not too sure if the VERY explicit Aphrodite-nonsense in God of War 3 (speaking as a 22 year old male, that mini-game is asinine and pointless, but I hardly think it's worth complaining about) was intended for under 18s at all.
See, this "sex sells" mantra has caught on too firmly, and people are refusing to let go of it, ignoring the simple truth that sex does not sell. Especially not with video games. Maybe you can convince some idiot to go see Transformers 2 because of Megan Fox's delectable titties, but you're NOT going to get me to go buy God of War 3 because of that twisted and meaningless Aphrodite mini-game. I don't think I know anybody who'd buy the game for that. I didn't even buy Kingdom Hearts, and I thought Sora was SOOOO... totally for another discussion.
Naturally, we can't go ten steps along this road without Lara Croft coming up, so let me just address this quickly to get it out of the way. As someone who was a teenager and a child while Tomb Raider was up-and-coming, allow me to say this: I am offended that you feminist airheads dared to imply that just because of my age and gender I would be inclined to waste money on a shallow and pointless platformer. I judged it as a game, and I was not interested in her jugs or jiggle-physics.
Sex does NOT sell. It doesn't sell anything -- games, movies, anything! In fact, if used in advertising it reduces their effectiveness! I'm afraid it's merely one of those lame misconceptions socially maladjusted folks use to justify their arrogance and superiority complex. As in: "HUH! These common folks will buy anything with SEX in it! But not ME!"
You know, they simply don't stop to think that, perhaps if "sexuality" doesn't inspire them to buy "anything", then that's the case for everyone. Nope. They're superior. They're ABOVE that, folding their arms and looking down from their lofty podium with disdain upon the ignorant plebs, probably making a few ironically puerile and prejudiced remarks about how "childish" everyone else is.
What "sex" does is catch your attention quickly. Things still have to pass muster on their own, be they games or movies. The popularity of Tomb Raiders speaks of the average pleb-gamer's affinity for jumping from platform to platform in musty Egyptian ruins, not their desire to masturbate to unrealistic boobies when real porn is very much available to everyone. And how two-faced is this logic anyway? If it's socially acceptable and even expected for teens to own games and movies with sexual themes and titillation, why don't they allow them to buy pornography and skip out this middle-man bullshit?
Incidentally, note the points about "the current generation" in that link. I am SICK and TIRED of hearing the same ageist lies about youths nowadays, and I think this needs to be repeated ad nauseum: children and teens are not influenced by "sex" to do outlandish things, by virtue of some magical, irresistible endocrines that, according to some, turn them into slavering, nigh-hypnotized sub-humans; and the current generation of children are "all about" things like NOT doing drugs, NOT committing crimes, NOT having sex with everything that moves. The last few generations of adolescents have been incredible in comparison to you old fucks, so give them some respect -- unlike you, they've earned it, you fuckin' hypocritical hippies.
I'm very sick of this "sex sells" crap. I'd be more tolerant of it if it wasn't also usually ageist as well as moronic and easily disproved. The only thing more offensive than an idiot pseudo-critic squealing about it is when a producer or game developer is fucking STUPID enough to act on it, producing meaningless, shallow tat in the hopes of winning over their audience with "sex appeal" instead of providing them with quality material, and doing nothing but insulting their intellect and maturity in the process. Someone kill this myth. GTFO.
Rantacular kitsune out. --
That's right. Listen to that bloke, he seems rather strikingly intelligent.