In Punkston, there is a more recent tradition that the town's fool gets a face full of pie on April 1st. This began back in 1998, when the mayor of that time declared that "Anyone that makes a career in politics is a fool!". Thus, he got a pie in the face. And now every year, people gather with their genuine cream pie and toss it together at the current mayor of Punkston on April Fools Day.
Needless to say, Shirley's Bakery makes good on selling the pies for the creaming. Proceeds go toward the town's big festival that comes a month later.
In the picture, we get to meet Maybellene "Shirley" Weathers. May is Shirley's mother, who acts as the Bakery's spokesperson and face. This resulted in her also being called "Shirley" by many.
Portia refers to her as Sir Meemaw. Started as Meemaw, but hearing so many call her Shirley, added Sir.