According to his bio, this magical fox is very sweet, cuddly, and caring. Most of the time he's very energetic and seems to bring joy to everyone else around him, though he's very timid and blushes a lot. Although he's often very happy and cheerful, he's also very sensitive and can get his feelings hurt easily, making him cry of feel gloomy. He's also pretty curious and and a little naive as well. He likes cute things, plushies, sweets, desserts, small animals, cuddles, videogames, nature, and feeling cozy.
I'm not sure if you can make it out, but he's romping around on the beach in his favorite undies. He can also change his hair color to suit his mood. Its natural color is purple with blue bangs, but he prefers it to be rainbow-colored to match his undies.