Welcome to Inkbunny...
Allowed ratings
To view member-only content, create an account. ( Hide )
Raukue

Uncreative US Video Game Covers

by
Just man... aren't they uncreative? It is always just the main character(s) just... standing there. Look at all the upcoming games... MW3, BF3, Assassin's Creed, Mass Effect 3 so on... and even ones already out... it seems rather difficult to find a creative and unique US cover for a game.

Yahtzee did a good article about it.

http://www.escapistmagazine.com/articles/view/columns/...


I know not quite a big deal, it is the game that matters... but you know, it is just one of those things that sorta get on nerve suddenly with you to just see it over and over.
Viewed: 97 times
Added: 7 years, 2 months ago
 
cursedscythe
7 years, 2 months ago
*shrug* I guess it won't change any soon. Yeah, the games still matter the most, so it isn't really that much of difference, but I get your point.

I'm still waiting for every single title you mentioned. :)
Raukue
7 years, 2 months ago
I would've mentioned more but yeah you get the idea. They were just all in one picture I saw and all. inFamous 2, the EU cover even though it still shows just the main character, Cole, it is more interesting because it shows some sorta message, conflict and all. The US just has him, more zoomed in and showing his hand ready to attack but ah well... I still love the game.
Kupok
7 years, 2 months ago
USA makes Kirby ANGRY >:O
Shokuji
7 years, 2 months ago
That's exactly what I was thinking of. X3
Raukue
7 years, 2 months ago
I don't get it.
bm54321
7 years, 2 months ago
They mean that if you compare the (original) Japanese and American covers of some Kirby games, literally the only difference will be that the US cover has Kirby with angry-looking eyes.
Shokuji
7 years, 2 months ago
DraculJOSHI
7 years, 2 months ago
yeah, there's one european cover that's the same and everytime I saw it, before I knew that, I thought "why is he looking that angry?"
fluffdance
7 years, 2 months ago
I could easily say the same thing about the games themselves.  :P
Raukue
7 years, 2 months ago
Heh guessing those games don't interest ya? Yeah same here, cept I have played Assassin's Creed 2 and liked it. But really is rather lazy of them... I am sure you can think of other games that you like that are like that. Look at the Zelda OoT 3DS... the cover is just gold plated and Link on Epona... kinda boring. While the EU cover and all shows a beautifully colored Hyrule Field and Link and Epona at the side and all.
PuppyBoy
7 years, 2 months ago
While I agree with Yahtzee, and I was personally confused by the cover to Ico in the US, I have to agree with fluffdance - all the games you listed are about as bland as the covers indicate anyway.  
Raukue
7 years, 2 months ago
Heh well they were only examples is all, because I saw a picture of them bundled up in a picture, which also had Skyrim which is just that symbol thing.
ShanetheFreestyler
7 years, 2 months ago
You know, small stuff like that gets me as well.

Why is it the Japanese box art to games are always better?

Another classic example is early generation NES games that depicted horrible pixelated pieces that probably took only a couple of hours to produce and more often than not would show "sprites" that where beyond the NES's capabilities.

Take the NA art for Super Mario Bros. for example: http://www.mobygames.com/game/super-mario-bros/cover-a...
It depicts an extreme closeup of Fire Mario jumping against a wall into a pool of lava. The sprite is rotated, something the NES couldn't do. Also, the sprite contains extra detail, like shadowing under Mario's hat and head, different colored hair and mustache, and all in total using 6 colors, twice the number of colors a sprite could have. (Unless you used the "sprite layering trick" Capcom used in some of their games, Nintendo in SMB2 for character eyes, and Rare in Battletoads, but that was later in the console's life.)
In general, the pic doesn't do much to show the type of game it is and possibly misinform players that they could swim in lava! ...maybe.

Now, the Japanese version is far better! http://www.mobygames.com/game/super-mario-bros/cover-a... (I know that's the cart, but Moby Games doesn't have the box.)
It depicts Mario (in his correct colors) jumping across a distance while being chased by Koopa/Bowser and a number of baddies while being cheered by two Toads and Peach waiving her arms in a "save me" style.
If you ask me, it depicts the game a lot better in both story and game play as well and should've been used internationally, but it wasn't!

Fortunately, since the game was bundled with many NES systems, a lot of us got to play it, and we all know how fun it was and some of us still play it often, so it doesn't matter much.
But still, you'd think that these days we'd be getting games with more stylized box art at really jumped at you and said "This is the kind of game you're looking at!"
Raukue
7 years, 2 months ago
Heh yeah. It seems that even EU got the JP cover, looking at GameFAQ images and all. I mean showing characters is not a bad thing, as the JP cover shows there. It tells a story along with what is shown.

I dunno... I mean I think some people commented on Yahtzee and said that is what appeals to typical American, to just have the character standing there and all... I think movies do that as well just showing the character standing there and all. They don't wanna bother to think or something and just slap on the character and bam done, put it to market and sale sale sale. Whoever has the job for making covers... must be easy for them... it may also depress some of them that they have artistic skill and are just told to slap on characters from the game standing there. Though on that note... it is interesting to see Resistance 3 doing a different like cover, looks a bit bleh all orange, but at least not a character standing there... and Resistance 1 did something different as well, but with 2 did the character standing there business. I haven't played any of those games so yeah...

But eh yeah back in the day, well we had to go by was the covers on games, since no internet to know better, and if the cover looked cool, we got it. Course now we have the internet to look at what kind of game we are getting but man... if we didn't... we'd be in much trouble on being able to determine what a game is about just by cover alone.
DraculJOSHI
7 years, 2 months ago
"Heh yeah. It seems that even EU got the JP cover"
- not all of them, mine has another version of the US cover (there's no lava but a fireball). you see, there were two production series in the pal version, game's the same just the cover is different.

something rather similar was done with OoT and Metroid Prime, those had an "original" and a "bugfixed" version.
samsondrave
7 years, 2 months ago
If they wanted to make their video games look like blockbuster hits like one of the users on that article commented, then the box designers are missing a big point about said blockbuster hits: they're using star power to draw in viewers.  They don't want audiences to know what is going on so much as they want them to think, "OMG WILL SMITH IT MUST BE A GOOD MOVIE!!!"  Video games don't have that kind of luxury.  I don't think Duke Nukem could advertise their product with a super-imposed John St. John tucked in the upper-left corner.

Really, I just think it's because developers, at least those in the US, are afraid to get creative.  It's easier to use the same methods and formulae over and over until the audiences get sick of them, then twiddle their thumbs anxiously until the next big thing hits the market so they can copy that.  If they try something new, and that something is executed poorly or is just stupid, they risk suffering a huge blow to their image.
DraculJOSHI
7 years, 2 months ago
well, they do have that power, put Fox, Mario, Samus or Ratchet on it and I will buy the damn gamen XD
Nopast
7 years, 2 months ago
always been like that, you should see the difference between the USA and EU version cover of Chaos Legion for ps2 x3
RedReynart
7 years, 2 months ago
Do you mean cover as in the artwork on the front of the case? LIke Albumn art for a music cd?
Also is MW3 and BF3 reffering to the game tittles MechWarrior 3 and BattleFeild 3?

If you are wondering the USA make 0 to none videogames for it trully is the Japaneese that takes up the Bulk of production followed by Europeian independant developers. When alot of the games reach america there always need an over haul just to meet the requirements of the americans. One being the language. Translation is such a easy yet long process that I can name several games that was butchered in story and leanth just to save time and release the game.. Sad.. and Europe is very strict on contenct and hence is why the games comeing to america that is more open sees alot of butchery  in game quality .. Just look at Left 4 dead in the diffrence between America and Europe.. (back of the hand bs in cover art pff)

 Alot of the cover art in america is manuplitive advertising for when you go into a store you see the main character there and you get a sence of what the rest of the game will be like. For example if you saw a bulky and muscular guy with sunglasses you probally is expecting action packed and a shooter. If you saw something cute and fuzzy you may think its one of thouse virtural pet games or perhaps and adventure game. Though I think scenery should be also used to discribe the tone of the game and the game play itself too..
Raukue
7 years, 2 months ago
Well... America are the ones making more of the games these days while Japan is falling behind. In the past, Japan use to be the lead in making video games... now they are last while US and I think EU are the lead ones now. Even Square Enix has admitted that Eidos has saved them with the US/EU made games such as Hitman, Deus Ex and Tomb Raider.

But really to say USA make no video games... that was the past. Today US makes many more games.. LA Noire, MW being Modern Warfare 3, Battefield 3, Mass Effect, Assassins Creed... those are all US or EU made games right there. Gearbox is located in Dallas I believe and yeah making Borderlands US made and all. Left 4 Dead is a US or EU made game, too lazy to look up but one of those for sure. Really, Japan made games are really rare today. The Tales of series is Japan still but is not being localized as much as it should be, so the US misses out on some good Tales of games because they don't wanna bother translating.

So yeah... anyway about the covers, there is nothing wrong with having the main character, but there should be something going on to make it more creative instead of just standing there. But eh... it is just the vibe I get from seeing covers like that which shows lazy and not wanting to take risks.
New Comment:
Move reply box to top
Log in or create an account to comment.