So after all the fuss and debate over adblock's ad campaign to advertise adblock I decided to put in my two cents worth , not about the ad campaign, but about the software as the biggest issue seems to be a lot of people with their panties in a bunch over lost revenue due to blocked ads.
First off, yeah, they're right. Ads pay revenue to websites and website contributors, allowing websites and contributors to pay their bills and keep the sites running. Without ad revenue, contributors wouldn't be able to contribute as much and websites might need to start charging a subscription or close entirely. I have no problem with people being paid for their work. Every time adblock block an ad, they lose revenue.
What I have a problem with however, is the complete disregard for internet security most of these websites have. Many of them simply put up any ad they are shown a fat wad of cash for displaying and don't bother to screen it. Ads can have viruses, malware, keyloggers, spyware, adware and everything in between present in them. If I download a file that has a virus in it, that's my own stupid fault for not being more careful. If I go to a well known, popular website and an ad auto uploads a virus to my system, this is not my fault in any way, nor should I be expected to clean up the mess it causes at my own time and expense. Most people encountering this will no longer visit the site that sent their antivirus into a fit and if they suspect the ad on the site was responsible for the virus, they'll probably stop supporting that product as well.
Guess what? Your site and product have just lost revenue!
Adblock is a touchy subject, some people have called adblock users internet 'pirates' and some websites actually block adblock users from viewing their content unless their site is whitelisted. I automatically boycott these sites. A site that does this doesn't care one whit about the users who frequent and support it, all they care about is revenue at any cost.
Now, if a site wants me to whitelist them from adblock and gain all that fat, juicy revenue, they simply need to place a clause in their terms of service guaranteeing my security from viruses. Furthermore, this clause must state that if my system picks up a nasty from their site they accept immediate legal liability for any inconvenience caused or costs incurred.
What's that you say? Won't ever happen? Then adblock stays. Deal with it.
My internet security > your wallet. No exceptions.
5 years, 1 month ago
16 Sep 2013 08:49 CEST